Polygon - Neil Gaiman and Warren Ellis are both bestselling authors with multiple movies and TV adaptations under their belts, Grant Morrison has done runs on X-Men, Superman, and Batman, and Garth Ennis' Preacher is a cable show. When they were all writing genre changing/defining comics in the 90's at Vertigo, they cast a huge shadow. It means a lot that DC is bringing back the imprint that thrived on comics for outsiders, hopefully, they live up to the reputation.